Today, Pooneh Paneer and its powerful sub-brand, Sharmin, are symbols of quality and innovation in Iran’s dairy industry. Relying on over two decades of experience since 1997, these two brands have always been pioneers in producing dairy products that meet global standards. Pooneh Paneer, as the parent brand, was established to meet the initial market demand for pizza cheese, offering freshness and authenticity to consumers with a name inspired by Iranian nature. Meanwhile, Sharmin, launched in 2013, was introduced to the market to offer more distinct and specialized products in the realm of specialty pizza cheeses and fresh (above-zero) cheeses

Backed by a strong research and development unit, both brands have consistently centered their activities on the Iranian palate. By incorporating direct feedback from consumers, they have successfully created products that align with market needs and customer tastes, offering not only desirable flavor but also a longer shelf life and easier storage conditions. Today, these two complementary brands cover a wide range of dairy products and have earned a distinguished position in the Iranian food market by strictly adhering to health and quality standards